If you’re a Lego fan, you may have noticed that some of your favourite characters feature the official sunflower lanyard, but now you can customise even more different characters in stores.
Called Build a Minifigure, the line up allows customers to choose from hundreds of different Lego torsos – with a sunflower lanyard – heads, hairstyles, shoes and accessories so they can create a personalised Lego minifigure that reflects their appearance.
The LEGO Group announced a partnership with Hidden Disabilities Sunflower in late 2024, committing to produce the first toys to ever feature an official Sunflower lanyard, while improving support for employees with non-visible disabilities. Sunflower lanyards have become an essential part of day-to-day life for people with hidden disabilities, allowing wearers to communicate that they might need a bit more time and patience when out and about.
The LEGO Group said: “Our partnership with the Hidden Disabilities Sunflower reflects the LEGO Group’s commitment to inclusion, both in the way we support our colleagues and in how we show up for families and fans.
“We know play has a powerful role in shaping how children understand the world, and thoughtful representation in toys can help build empathy, understanding and a sense of belonging from an early age.
“By helping make hidden disabilities more visible through play, we want more people to feel seen, supported and welcome, because Lego play is for everyone.”
The Sunflower Lanyard first appeared in the Lego Duplo First Time at the Airport set and the Lego Icons Tudor Corner.
Founded in 2016, the Hidden Disabilities Sunflower network has grown globally, partnering with businesses in every sector to help make the world a more inclusive, understanding place.
“Seeing the Sunflower recognised within the Lego Minifigures range is a meaningful step in helping to raise awareness of non-visible disabilities through everyday play and storytelling,” a spokesperson at Hidden Disabilities Sunflower says.
“Representation matters, and initiatives like this can help encourage understanding, inclusion, and conversations about accessibility among children, families, and communities around the world.”
Beyond its work with Hidden Disabilities Sunflower, Lego has a history of inclusive products, from Braille sets for the visually impaired, to minifigures figures with vitiligo, ADHD, Down syndrome, or in wheelchairs.
Custom minifigures can be designed at Minifigure Factory locations, visit www.lego.com to find a store.
Photos: The LEGO Group
