Mattel has continued its mission to diversify the toy shelf and created, in collaboration with the Autistic Self Advocacy Network (ASAN), its first Barbie with autism.
With the World Health Organization estimating that over one in 100 children are autistic, the doll is designed to help more children see themselves in their toys.
The doll features a gaze that looks slightly to the side and articulated limbs to allow for stimming (repetitive movements used to process sensory information).
She wears a loose-fitting dress to minimise skin irritation and flat shoes for stability.
The doll comes with noise-cancelling headphones, a fidget spinner, and a communication tablet.
Photo: ©2025 Mattel, Inc.
